The Brooke Shop is the annual Christmas fundraising campaign for the Brook Donkey Sanctuary charity. Each year, they rebrand the gift catalogue to reflect insights gained from the previous year. This year’s theme, “One Gift, Many Recipients,” encapsulates the joy of giving.

The direct mail pack, Christmas gift catalogue, and website all feature three distinctive gift tags: one for the donkey, one for the owner, and one for the gift recipient. The design embodies a charming, homespun style that resonates with our donor base — making it a catalogue that every grandmother would love to showcase on her coffee table.

Producing this appeal involved significant effort on my part, including creating props for the photo shoot, directing the shoot, and developing a comprehensive photo brief. I’m proud to say that this year’s Brooke Shop pack has become the most successful to date.