Leading for London is a leadership program aimed at helping middle managers transition into more senior roles within the Met. The program’s core concept is centered around the question: ‘What are you leading for?’ with a focus on leading for London, equality, the Met, and personal growth.

There were various learning paths that participants were sent on depending on their level but there were 3 core workshops as depicted in the learning path below: Self, People and tomorrow. The Theme silhouette lent itself beautifully to depicting the path – as always it’s great to use logocentric design.

I designed the learning portal that housed the essential learning materials for the program, alongside a two-day training simulation. During the simulation, participants were presented with fictional scenarios in the city of Grandton, where events similar to the 2011 London riots occurred, preparing them to handle leadership roles in the event of similar future crises.

The Met Police already had a strong visual identity, with Gotham as their primary font, making it an obvious choice for the branding. We complemented this with striking images of Met officers set against the iconic London skyline, enhanced with a cohesive Photoshop treatment. The Thames River naturally lent itself as a beautiful element for infographics and became a key motif in the overall branding.